Core4agency | A Digital Marketing Company

Enhancing User Experience and Engagement

1.

Identify the appropriate use of display advertising.

2.

Develop a targeted campaign strategy.

3.

Tailor your messaging to resonate with your intended audience.

BEYOND STANDARD BANNERS!

Maximizing Brand Exposure and Awareness

A Winning Strategy for Business Growth

Thanks to advancements in display marketing, digital billboards of various sizes can now be found on websites, social media platforms, applications, and other internet-connected devices. This advertising strategy allows for the automated and hyper-targeted delivery of inventory to viewers all around the world, resulting in enhanced brand exposure and awareness.

Display Advertising Media Types

Static Display Advertising Static display advertising typically includes a logo and text that directs users to a landing page. These types of advertisements can be easily customized and targeted to specific audiences with the help of automation technology.

Rich Media Display Advertising Rich media display advertising typically includes a banner section with interactive components such as audio, video, or other types of media. These types of ads often feature clickable sections, areas that expand when clicked, movable elements, and even forms, all of which enhance user engagement and interactivity.

Innovative Display Advertising Banners

Contemporary display marketing has evolved to incorporate innovative technologies such as AI, machine learning, and real-time bidding (RTB), which automate the process of ad design, spending, and delivery. These types of ads are typically served as interstitials, native ads, or regular banners, and they can be hyper-targeted and automatically delivered to audiences all over the world, thanks to advancements in display advertising strategies.

Native Display Advertising Native display advertising refers to ads that are designed to match the style and format of the platform on which they are displayed. These types of ads are typically less obtrusive than traditional banner-type ads, as they blend seamlessly with the surrounding content and do not disrupt the user's browsing experience.

Interstitial Display Advertising Interstitial display advertising involves full-page ads that appear after a user interacts with a website or app, but before fresh content is displayed. These types of ads typically cover the entire screen and require the user to take action before continuing to the next piece of content.

Display Advertising Campaign Best Practices

Tips for Success

Understand when to use display advertising. Display ads are best for increasing brand awareness and recall, promoting sales or discounts, and remarketing to audiences who have previously engaged with your brand.
Create campaigns that are targeted to your specific audience. Utilize the flexibility of display advertising to create varied and well-catered creative that speaks directly to your audience with tailored copy and imagery.
Reach your targeted audience through hyper-targeting techniques such as geo-targeting by zip code, DMA, county, city, state, and country, while layering in specific data segments such as behavioral and contextual data.
Use clear and engaging creative to capture attention. Designs should have minimal clutter, a clear visual hierarchy, engaging copy, and a non-generic call-to-action (CTA).
Ensure consistency between ad creative and landing page design. Branding and design should be consistent between the ad creative and the landing page. Ensure that the landing page is responsive and easy to read on mobile devices.
Utilize retargeting to reach audiences who have previously engaged with your brand. Retargeted ads often perform well because the audience has already shown interest and engagement with your brand.

Standard and Large Format Banner Sizes

Standard Sizes:

300X250, 320X50, 160X600, 728X90, 300X600, 970X250

Large Format Sizes:

320X480, 480X320, 1024X768, 768X1024

Static Display Ad File Types:

JPG, PNG, GIF, HTML5F