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According to a survey, 90% of consumers believe that watching a video about a product or service can help them make a purchasing decision.
A study shows that 84% of consumers say that watching a video from a brand convinced them to buy a product or service.
In 2021, the average daily time spent by users watching online videos was 100 minutes.
With online video projected to represent 82% of all consumer Internet traffic by 2022, it has become the fastest-growing digital advertising format. Mobile devices are the preferred medium for video consumption, accounting for three out of every four views. Pre-roll, a 15 or 30-second advertisement that precedes the video, has emerged as a popular promotional tool for brands, clearly identified as advertisements and often offering a skip option. Marketers recognize the potential of video content, with 52% of them considering it to offer the highest return on investment.
Pre-roll advertisements are available on websites and applications that host videos, such as news websites or YouTube. These videos and their associated pre-roll ads typically auto-play upon loading.
C4A Connect is C4A Media's 1st party data management platform that collects, organizes, and analyzes first-, second-, and third-party data. In addition to C4A Connect, C4A Media partners with Oracle Blue Kai, LiveRamp, and other 3rd party Data Management Partners (DMPs) to offer hyper-accurate and relevant audience data. Then, audience location data is layered in with contextual targeting data in order to utilize more relevant inventory rather than targeting solely on behavior.
Q1 Media is partnered with DoubleVerify, a technology that ensures brand safety by authenticating the quality of digital media
